Rob Chedid
Head of Marketing and Communications

Rob Chedid is the head of marketing and communications for Keystone. He joined the firm in March 2024 from BlackRock, where he most recently led marketing for the US Digital Wealth function.

In his previous role at BlackRock, he led paid marketing in the US for iShares, the exchange-traded fund brand, across 400+ products. Prior to BlackRock, Rob spent nearly a decade working at top advertising and marketing agencies and consultancies across financial services, healthcare, packaged goods, and retail clients.


  • B.S in Business Administration from Georgetown University