Rob Chedid

Rob Chedid is the head of marketing and communications for Keystone. He joined the firm in March 2024 from BlackRock, where he most recently led marketing for the US Digital Wealth function across paid media planning and buying, sponsorships, PR and activations, co-marketing partnerships, influencer and event marketing, executive visibility initiatives, and US digital wealth marketing strategy.

In his previous role at BlackRock, he led paid marketing in the US for iShares, the exchange-traded fund brand, across 400+ products. Prior to BlackRock, Rob spent nearly a decade working at top advertising and marketing agencies and consultancies in roles across strategy, account management and business development. He served clients across financial services, healthcare, packaged goods, and retail.