Tolga Ozyurtcu

Tolga Ozyurtcu headshot
Tolga Ozyurtcu
University of Texas at Austin

Dr. Tolga Ozyurtcu is an Associate Professor of Instruction of Sport Management at the University of Texas at Austin. Ozyurtcu holds a B.A. in Political Science from Haverford College, an M.Sc. in Sport Management from UT-Austin, and Ph.D. in Physical Culture and Sport Studies, also from Ut-Austin. He teaches courses in organizational behavior, ethics, media relations, and the history of the sport industry. He has taught a marketing course in coordination with Nike and his courses regularly collaborate with industry partners including the San Antonio Spurs and Austin FC.

Ozyurtcu’s research and writing cover a range of sport industry topics, including the uses of sport for soft power, the history of technology in sport, the formation of subcultural communities and identities, and parental decision making in youth sports. He has presented research at the North American Society for Sport Management, the North American Society for Sport History, the Popular Culture Association, and the International Association for the Philosophy of Sport.

Ozyurtcu’s SportsThink blog offers insightful commentary on critical issues in the sports industry, with a focus on leadership and the future of sport. The site can be found at He is on the executive council of the North American Society for Sport History and serves on the Board of Contributors for the geopolitical forecasting firm Stratfor, for whom he has written extensively on the intersection of global sport and geopolitics. As a consultant, Ozyurtcu has developed workshops for Red Bull, conducted research for the Republic of Korea’s Ministry of Culture, Sports, and Tourism, and evaluated grant programming for the National Science Foundation.