Keystone Strategy

Keystone Sponsors 2022 McCarthy Institute Symposium on Intellectual Property Law

Keystone Strategy is proud to sponsor this year's IP-Con 2022, presented by The McCarthy Institute and in partnership with The Sandra Day O’Connor College of Law at Arizona State University
March 3, 2022   /   1 Minute Read
McCarthy Institute

Keystone Strategy is proud to sponsor this year’s IP-Con 2022: An Annual Symposium for the Progress of Science and Useful Arts, presented by The McCarthy Institute and in partnership with The Sandra Day O’Connor College of Law at Arizona State University. The three-day conference brings together academics, practicing attorneys, and students from across the globe to engage with one another as they consider new technologies, evolving trends, and complex challenges in intellectual property and trademark law. The conference will take place this year from March 16-18, 2022 in Downtown Phoenix, Arizona.

Keystone’s Colleen Carroll will speak on the panel discussing “The Use of Empirical Evidence in Intellectual Property Cases” alongside Krista Holt (Managing Director, EconOne), Bobby Ghajar (Partner at Cooley), and Mark Puzella (Partner at Orrick). As a Principal at Keystone, Colleen has had invaluable experience working across the IP and trademark law spaces, including rigorous analytical work alongside leading experts in the field.

You can download the slides from Colleen’s presentation here and you can view the recording from Colleen here (starting at the 59:09 timestamp).

About The McCarthy Institute

The McCarthy Institute is named after J. Thomas McCarthy, its Founding Director and world-renowned author of the multi-volume treatise, Trademark and Unfair Competition Law, which has been cited in over 6,000 judicial opinions. Over the past decade, the McCarthy Institute has grown into a community of IP and branding professionals focused on the latest developments in trademark law, the technologies powering brand development, and the consumer behaviors that make up brand perception. The McCarthy Institute strives to develop a better understanding of the way that culturally transformative business trends shape the law and vice-versa.

The McCarthy Institute pursues original research, publishes peer-reviewed scholarship, sponsors industry events, and hosts an annual symposium that draws hundreds of the world’s top legal and branding professionals. In 2021, the McCarthy Institute joined Arizona State University’s Sandra Day O’Connor College of Law in Phoenix, Arizona.

About Keystone

Keystone Strategy, LLC (“Keystone”) is a leading innovative economics, technology, and strategy consulting firm dedicated to delivering transformative ideas and cutting-edge solutions to Fortune Global 500 companies, top law firms, and government agencies. Our unique expertise in technology-led strategy, AI-driven digital transformation, product development, healthcare, finance, antitrust, and litigation enables us to create bold strategies that have far-reaching implications on business, consumers, and public policy. We leverage a unique combination of strategic insights from the world’s leading industry and academic experts with the practical expertise of our accomplished professionals to deliver extraordinary impact for our clients. Learn more about Keystone at or

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