Keystone Experts Lauded For Their Forthcoming Book, “Competing In The Age Of AI”

Originally published on October 10, 2019 in Forbes by Joe McKendrick, a Contributor for Forbes’ Enterprise Tech beat.

As hard as it is to believe, artificial intelligence (AI) was rarely mentioned in the discussions related to digital transformation that began almost a decade ago. Now, no mention of transformation would make sense without how AI is making it all possible.

The intertwining of digital transformation and AI is the subject of an upcoming book by Marco Iansiti and Karim Lakhani, both Harvard University professors. In their new book, Competing in the Age of AI, they look at successful digitally savvy enterprises across the globe, and how they do things differently.

Success in today’s digital economy comes from cloud, data science, and nurturing a well-networked ecosystem of partners and contributors. “The new breed of digital firm is all about innovation in the business model, experimenting and recombining various aspects of value creation and value capture,” according to Iansiti and Lakhani. Previously, value creation was usually achieved through simple transactional processes with customers in traditional organizations. In the digital world, things are more multi-dimensional.

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