Case Study: Advancing Platform Business Models in Digital Health for Roche

July 2019 — Keystone's focus on innovation strategy advisement has often led to transformative projects with biotech leaders. Most recently, Keystone partnered with Roche to help support the development of a platform for digital disease management and monitoring. Keystone tested adoption strategies for patients, physicians and insurers through in-depth interviews and online surveys. Keystone's work also served to expand our network of platform business model and digital healthcare experts by forging a partnership with Harvard Business School Professor, Robert Huckman. Professor Huckman is Chair of the HBS Healthcare Initiative and a leading voice in digital health. Contributors include: Seyla Azoz, Shengjie Zhou, Sean Hartman, and Marco Iansiti